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The Modern Rules of Digital Marketing

In 1967, when Prof. Philip Kotler first published his legendary book Marketing Management: Analysis, Planning and Control, little did he think about including digital marketing in it. However, while the basic principles of marketing as prescribed by Prof. Kotler still remain true, certain new rules of the game have emerged, specifically for the Digital marketing.

10 Things Your Boss Needs To Know About Digital Marketing

So, finally you were able to convince your boss to get on-board the digital train which has already started accelerating at a break-neck speed. Now is the time to introduce him to some basic digital marketing principles that will enable your organisation to succeed in the digital world and also allow you to score some brownie points in return!

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