Become Digital Today Modern Digitization Services Wed, 30 Nov 2022 05:15:20 +0000 en-US hourly 1 Become Digital Today 32 32 Social Media Marketing Mistakes to Avoid in 2023 Wed, 30 Nov 2022 05:11:32 +0000 Social Media Marketing Mistakes to Avoid in 2023 Read More »


Social Media Marketing Mistakes to Avoid in 2023

Thumb up made out of 2023, symbolizing social media marketing mistakes to avoid in 2023.

The year 2023 is closing in on us at a fast pace. As with any other aspect of our lives, the new year motivates us to improve our lives and make better decisions. You should use this positive approach to help improve your business as well. With that in mind, we want to discuss the most common social media marketing mistakes to avoid in 2023.

The popularity of social media today


Social media platforms quickly grew in numbers. From an entertainment application to a business standard, they quickly found their way into all areas of people’s lives. However, they also change over time, and new apps emerge. Furthermore, customers often change, which requires a substantial shift in your marketing strategy. So it is essential to avoid these mistakes to stay up to date with the latest social media requirements,

Not defining a social media marketing plan


It all starts with creating an effective marketing plan. Not having one may result in many problems down the road. But do you know what a marketing plan is and how to define one? A marketing plan must meet specific requirements. It must:

  • target the right audience;
  • define measurable goals;

You can always try to wing it without setting marketing standards. However, that is not the best strategy for the following year.

Another essential thing to consider is that each social media platform works differently. Make sure that your marketing plan fits into their business model.

Not optimizing content for different social media platforms


We all know that quality content is crucial in any type of marketing. However, when it comes to social media, we must remind you that all social media platforms are different. That means you won’t be able to create a piece of content and post it on all social media platforms. You will have to adjust it based on the type of posts.

For example, if you have a blog post on your website, you can create it in various forms:

  • build a story for Instagram and Facebook and link it to the post;
  • turn it into a video post for YouTube;
  • take a few essential paragraphs and use them as a Tweet for Twitter;
  • turn the post into a podcast discussion;

This strategy is also advantageous if you want to re-purpose old content and give it more meaning.

Not sparking engagement through your content


Passive posts are a thing of the past. The content today must be engaging and inviting. If you want to boost the number of your social media followers and generate interest for your website, it is imperative to create engaging content.

One of the reasons why this is important is because it allows you to capture readers’ attention and keep them more connected with your business. If the content is not engaging, they will read it and move on to something else.

Posting fake posts


That is obvious, but many businesses still use this dirty tactic to generate more views. While it may bring a quick influx of visitors, it will not result in a long-term benefit. In reality, you risk losing even the subscribers or followers you already have.

Another similar mistake is creating multiple social media accounts to create fake recognition comments or posts to boost your business. Another dirty trick in the book. It might even work, but it takes just too much time, and you can achieve much more by doing actual social media marketing. Remember, you are trying to tell your brand’s story. You will not achieve that through fake recognition.

Not being consistent across all social media platforms


Many businesses decide to advertise on multiple social media platforms. However, at one point, they realize it takes more resources to stay consistent. As a result, they only focus on the most efficient ones and abandon other accounts. That is one of the social media marketing mistakes to avoid in 2023.

Remember that those other accounts also have followers, even potential customers. If you stop posting there, they will think your business has stopped. Instead, you should inform all of your users that you are entirely moving your activities to other social media profiles, give it a few days, and delete the account.

Consistency is crucial because each social media platform represents a different market. With that in mind, make sure that you prepare your social media calendar to maintain that consistency for all of your social media followers.

Not addressing negative feedback


Negative comments happen all the time. It is impossible to accommodate all of your customers and make everyone happy. However, that does not mean you should push negative comments aside and hope they will vanish over time. And the most common mistake people make is to avoid addressing negative comments.

That is an excellent opportunity to improve communication with your clients and fix gaps in your business. Always ask yourself, why did your business receive that negative comment?

One thing that people often don’t realize is that negative comments are good. That means you have a customer who cares and wants to engage with your business. Do not let them slip out of your hands by avoiding their generous feedback.

Social media marketing mistakes to avoid in 2023 explained


Applying the correct approach to digital advertising is essential if you want to keep your digital presence authentic. If you understand what social media marketing mistakes to avoid in 2023, you have a high chance of meeting your marketing goals. It all comes down to establishing a clear strategy for your brand. Remember that everything revolves around customers and their needs. As long as you align your social media marketing goals with customers’ requirements, you have the right mindset for success. All that remains is to follow through with your plans, monitor the progress, and adapt to any changes in the market.

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The Complete Guide to White Label Web Development Services: The Benefits, Why They’re a Better Option For You, and How to Identify the Right One Mon, 17 Oct 2022 08:28:56 +0000 The Complete Guide to White Label Web Development Services: The Benefits, Why They’re a Better Option For You, and How to Identify the Right One Read More »


The Complete Guide to White Label Web Development Services: The Benefits, Why They’re a Better Option For You, and How to Identify the Right One

White Label Web Development Services

What are White Label Web Development Services?

White Label Web Development Services are web development services that are customized to a specific company’s needs. Companies who want to a website that is unique and stands out from their competitors frequently use them.

Companies who want to provide their clients with a personalized experience often use white Label Web Development Services, such as an eCommerce site or a social media site. The client owns the rights to the content and design of the website, but the company provides all the technical expertise and support needed for hosting, maintenance, updates and more. This provides a much more cost-effective option for companies who might want to provide their clients with a custom website but don’t want the hassle of owning and operating one.B2B Development Services.

Why Should You Consider Working with a White Label Service Provider?

A white label service provider is a company that offers its services under a different name than the company that provides the services. For example, if you were to work with a white label service provider, they would provide your company with the same goods and services but would not identify as your company’s supplier.

White label service providers are often used in industries such as technology and manufacturing because they offer cheaper prices for goods and services while still maintaining quality. This is because these companies often have their own teams and processes that allow them to produce quality work at a lower cost.

If you are considering working with a white label service provider, there are several things you should consider before signing any contracts or agreements. First, make sure you know what the contract terms of this agreement will be so you can avoid any surprises or unwanted changes in your relationship with this company down the line.

Second, research which type of service this white label service provider offers. Some white label providers offer support services, while others provide proprietary software. If you have no clue what your potential partner offers, then the white label service provider should be able to guide you competently.

Third, lay out a brief pitch of why this white label service provider would be best for your project. What does this company offer that other companies do not? Do they have less overhead costs? Have better customer support? Offer more innovative features than their competition.

How to Choose the Right Service Provider for Your Needs?

Choosing the right service provider for your needs is crucial. You want to find one that can provide you with the best quality at the most competitive price.

There are many aspects to consider when choosing a service provider:

– What is their pricing model?

Various pricing models are available and can depend on the features desired. For example, some companies may offer enterprise level services that include content management, account management, and unlimited usage.

– What is their customer support like?

When choosing a white label service provider, it’s important that they are easy to reach, have clear communication channels, and have a great turnaround time.

– Do they offer a free trial or demo?

Does the company offer anyway to validate their work such as a free sample service? Do they summarize how their service works and the benefits it grants you?

– How long have they been in business?

Always consider cost vs experience. Sure, a new company can offer you a great price, but an experienced company brings expertise, reputable work, in-house processes, and tools to create better outcomes.

– Is there a list of companies that they have worked with in the past and how they rated them as clients?

Ever hear the term “a picture, speak a thousand words”? This is also true for testimonials. A white label web development service, with no prior work or client testimonials, is a huge red flag.

The Advantages of Using White Label Web Development Services

The advantages of using white label web development services are:

– They offer a wide range of services to meet the needs of businesses.

– They are reliable and they have an excellent reputation in the market.

– We can easily find them online, and their prices are competitive.

Conclusion: There are various advantages that come with using white label web development services.

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What is not a Google search ranking factor Fri, 08 Oct 2021 11:57:24 +0000

What is not a Google search ranking factor

What is not a Google search ranking factor

Within the vast world of Search Engine Optimization (SEO), deciphering Google’s algorithms is the coveted, elusive goal. To best align content with them and enhance visibility, digital marketers strive to understand these algorithms as deeply as possible. However, Google itself isn’t fully transparent about their exact nature – and perhaps understandably so. That inevitably means that SEO often relies on experimentation, strong but inconclusive evidence, or, sometimes, plain conjecture and hearsay. Thus, what is and what is not a Google search ranking factor will often be lost to the inattentive.

A brief introduction to SEO

To properly discuss this subject, let us first briefly delve into SEO itself – as that is where this distinction manifests.

SEO is a series of content and page optimization practices, which seek to align them with Google’s ranking criteria. To do so, it splits among 3 main subsets, each with its own titular focus:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

Over time, other hyper-focused SEO subsets have emerged, such as local SEO, which relies on Google My Business.

Of course, this understandable pursuit of Google’s top-ranking spots has led to curious developments over the years. From spammy tactics to plain black hat SEO, Google has had to defend its users from various malpractices of websites and marketers, with such notable milestones as the Penguin, Panda, and Mockingbird algorithm updates.

Ineffective SEO tactics

Of course, not all such tactics hinge on what is and what is not a Google ranking factor. Underhanded tactics aside, many white hat tactics yield little to no actual benefits to this day for two primary reasons. Typically, they’re either spammy, incurring penalties, or they’re simply invalid because their fundamental premise is.

#1 Spammy tactics

The first type includes tactics that are not simply ineffective and flawed, but actively risky and dubious. Those are spammy tactics, which Google perceives to be either actively harmful to searchers’ experience or geared toward personal benefit. Understandably, these are practices you should keep away from. Among others, these practices include:

  • Keyword stuffing
  • Backlink farming
  • Buying reviews
  • Duplicating location page content
  • Claiming invalid Google My Business locations

Evidently, some such practices are deliberate, while others may be accidental. Regardless, such practices will often incur penalties and should thus be avoided.

#2 Outdated and invalid tactics

The second type is far less clear-cut and thus warrants more discussion. Typically, outdated and invalid SEO tactics largely fall into one of two groups:

  1. They used to apply but have since been neutralized by Google algorithm updates
  2. They rely on incorrect assumptions about Google’s ranking algorithms

The former simply relies on marketers remaining up-to-date with such developments. It is far from uncommon to see marketers cite withdrawn, debunked, or amended research to support their claims – which, regardless of their intention, remain in the SEO sphere as unquestioned truisms.

The latter is much more elusive, however. What is and what is not a Google search ranking factor is, understandably, never fully clear. Still, typical errors that lead to adopting such tactics include:

  • Correlation and causation. Perhaps the most common error in SEO lies in correlation not equaling causation. It’s very understandable to assume that if X and Y frequently appear in tandem, then one may be causing the other. However, as we’ll find out below, this is often not the case; rather, X and Y both produce Z, an actual ranking factor.
  • Concrete evidence. Another common error lies in low evidence thresholds. Again, it is only natural that SEO will rely on experimentation and assumptions about how Google’s algorithms function. However, it is far from uncommon that marketers embrace tactics backed by flimsy or inadequate evidence.
  • Official confirmation. Finally, a less common marketing flaw lies in either not asking for official confirmation or overlooking it, should it exist. Naturally, most such tactics don’t ever receive official confirmation – some do, however, but remain unheard.

What is not a Google search ranking factor

Thus, to touch on the final factor among those above, let us delve into our main subject.

Of course, determining if each and every suspected Google search ranking factor is true or not is nigh impossible. Backlinko identifies 200+ ranking factors, and other marketers find even more. Not all of these have received official confirmation or have been officially debunked, and covering them all would require extreme length.

What we can do, however, is focus on some of the most prominent among them and confidently assert they are definitely not Google search ranking factors. Our confidence in asserting these 5 persisting myths that follow are, in fact, myths, will stem from Google officials’ accounts and statements.

#1 Domain age (and E-A-T)

Starting with an unwavering SEO truism, a domain’s age does not affect rankings. For many marketers, a domain’s age is a logical ranking factor that adds to E-A-T – which too is not a ranking factor, according to Danny Sullivan. However, as John Wu explains, it is “a practical thing”.

While an understandable thought process, this is an excellent example of correlation not equaling causation. A domain’s age typically signifies more content, more engagement, and other ranking signals that actually affect rankings. Thus, it is not that the age itself is a ranking factor, but that it typically entails valid ranking factors.

#2 Domain authority

Adjacent to the above, domain authority (DA) is not a search ranking factor either. This Moz metric can indeed be very useful but is not an actual ranking factor in itself.

This assertion does carry some weight, so let us explore both sides of it – Google and Moz. Starting with the former, when confronted with PageRank use, John Wu responded with the following:

“Yes, we do use PageRank internally, among many, many other signals […] that can be much stronger”.

Moz also uses “other signals” when gauging DA, which leads to a safe enough conclusion; these signals “can be much stronger”, to the point where DA in itself cannot functionally be a ranking factor.

In fact, Moz itself says so, clarifying that:

“Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). […]Domain Authority is not a Google ranking factor and has no effect on the SERPs.”

Thus, both parties agree; DA can be a useful metric, but it is not a ranking factor.

#3 Social signals

Another prevalent SEO myth comes in the form of social signals. Despite popular belief, social signals are not a Google search ranking factor either – but they are a useful metric.

On episode 366 of the EDGE on the Web podcast, Google’s John Mueller asserted the following:

“Social media shares of a page and other social “applause” metrics simply don’t play into ranking. First, Google doesn’t have the social signals people think they have, and all those social media platforms have “no follow/no link” built into them. So it’s just not happening. Google’s not collecting it or using it.”

However, that’s not to say it’s useless as a metric. John Mueller continues:

“Being active on the social media platforms is a great way to test and refine your website content to see if it’s connecting with users, but it’s not a ranking factor.”

This perception, too, seems to broadly fall into the correlation/causation fallacy. That is, strong social signals will often entail strong content and a robust social media presence. This overall quality, which incites engagement and satisfies the users’ search intent, affects rankings. It is not that social signals affect search rankings; if anything, they themselves are a result of qualities that do.

#4 Accessibility

Another SEO mainstay that marketers view as a Google search ranking factor is accessibility. Accessibility is indeed a very crucial metric, as it directly enhances the User Experience (UX). It is a moral imperative to allow all users, despite any impairment, to navigate one’s website – and in many jurisdictions, a legal one as well. Finally, it is a smart business decision to expand one’s potential audience. However, despite its massive usefulness, accessibility is not a Google search ranking factor.

John Wu explains as follows:

“[W]hen sites are hard to use, people steer away from them anyway, so over time, things like recommendations & other signals tend to drop away, resulting in the site being less visible in search too.”

Thus, this, too, is a great example of correlation and causation. Accessibility does offer notable benefits, and it does affect ranking factors – but is not one itself.

#5 Content output frequency

Finally, the one SEO truism that seems to most closely follow Google’s own principles is content output frequency. Time and time again, senior Google officials have advocated for valuable content, and marketers have logically applied this principle to both individual content value and output frequency. However, while the former is true, the latter isn’t; content output frequency is not a Google search ranking factor.  

Confronted with a question on this matter, John Wu responded:

“Nope. A site isn’t a machine that pumps out content at a fixed rate. Well, it shouldn’t be :-).”

This, of course, does not answer the question of prolonged periods of inactivity affecting rankings. What’s more, it certainly doesn’t mean that sites shouldn’t strive to regularly produce quality content. It does, however, settle the debate on output frequency; it is not a penultimate metric in and of itself, and “a fixed [output] rate” is not a ranking factor.


To summarize, one can never truly know what is and what is not a Google search ranking factor. There are far too many hypothetical factors to address and verify, and many have not seen, or will not see, official confirmation. However, the persistent SEO mainstays that are domain age, DA, social signals, accessibility, and content output rate are not ones. They are, by all means, useful metrics in other regards and may help inform SEO, but according to Google, they don’t concern their algorithms.

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Why Small Businesses Need to embrace digital marketing Wed, 06 Oct 2021 11:38:20 +0000

Why Small Businesses Need to embrace digital marketing

digital marketing

The world has gone through a serious and innovative transformation throughout the years. Everything seems to circulate and revolve around the internet and digital world now. If you are a business owner, you may need to step up your game and adopt the modern ways of living and business operations to thrive. While it sounds a bit overwhelming, it is not quite hard to start incorporating digital and modern methods into your business. With one click on the internet, you may even find the best tips, practices, and service providers who could grant you success and a strong reputation in your market. 

Everything can now be accessed and done online. Some companies you know are busy building their online presence. Business operations, management, and other vital processes are taking place online. One popular and effective modern method that many businesses, small or giant enterprises, is digital marketing. 

What is Digital Marketing? 

Digital marketing is now one of the most effective ways of marketing your business. It is called online marketing, where you can connect to your market, bring more customers, and promote your services and products on the internet. Like how recent trends arise in the digital world, such as managing your teams virtually and running your business on the online platform, digital marketing uses the internet to post and create strong advertising campaigns that appeal to the market. 

Whether small or large scale, any business has a decent digital marketing plan and uses the best strategies to produce growth and profitability. If you are a small business owner, you can still use digital marketing without hurting your business. Simply creating effective social media platforms and campaigns, creating your own website, and making your business website mobile and market-friendly, you have the chance to thrive and become successful. 

Why Small Businesses Need Digital Marketing? 

1. Market and audience are now in the digital world 

Your target audience and customers are probably scrolling through their mobile phones and checking their social media accounts’ latest updates and posts. Everyone is now in the digital world. They are more likely to see, discover, and entertain your business when you try to incorporate good digital marketing plans. A simple yet effective advertising campaign on famous social media platforms like Facebook and Instagram may generate more customers and gain attention. 

2. Gain access to your marketing data immediately

There are numerous platforms where you can try and implement digital marketing strategies for your small business. These platforms can now also give you instantly the marketing data and results you will need to revise and improve your digital marketing plans. Most of the data are detailed and comprehensive, which allows you to know your target audience better. Embracing digital marketing also allows you to assess your performance and know your strengths and weaknesses as a business. 

3. Low-cost but effective 

What is impressive about the digital transformation is that results can be produced higher than expected at a low cost. Digital marketing has the potential to bring more customers and quality results with proper planning while keeping your expenses at a minimum. You can drive different advertising campaigns that are effective in gaining attention and letting people discover your business in a short time and at a small amount. Digital marketing is also definitely less expensive than traditional marketing, where not only a large amount of money will be shed, but also a lot of heavy efforts. 

4. Competitors are now using digital marketing 

One of the main reasons why you, as a small business owner, have to use digital marketing is because your competitors are likely using the same strategy to boost their growth. In the e-commerce industry and other fields, businesses and other companies are adapting modern methods and strategies. Just like how your market is now using the internet most of the time, your competitors’ target market most likely uses different social media platforms and browsing the internet to look for a product or service that could satisfy their wants and needs. One needs to be adaptable to the current trends and recent innovations to be able to ride the wave of the best and remarkable technologies to fully become a successful, thriving business. 

5. Digital marketing allows you to reach a bigger audience 

Digital marketing increases your reach. This online marketing also allows your target market to discover you on their own. Having an excellent online marketing strategy, it becomes possible to reach a wider audience compared to your previous marketing techniques. By creating a social media business account, you are becoming more accessible and reachable to your customers. They can simply browse through your account, read some articles and posts, and check your business reviews and status without doing anything. Digital marketing allows the possibility of receiving responses, emails, and messages from your potential customers. 

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Web Design Trends in 2021: What to Expect From Your Website and More Mon, 13 Sep 2021 12:28:50 +0000

Web Design Trends in 2021: What to Expect From Your Website and More

web design

Web Design the Future and How it Will Affect You (& Your Customers)

With the ever-changing webscape, web design trends have been changing as well.

The first thing that we will see in the future is a shift from a focus on content to a focus on storytelling. Content is powerful, and it has been the cornerstone of websites for decades, but storytelling offers more opportunity to an audience. This shift will take place because storytelling provides an emotional connection to an audience, which will be hard for designers to ignore.

In 2021, we should expect greater focus on lifestyle features and niche projects, such as those designed specifically for mobile user experience or commerce platforms.

The proliferation of new software and business models are changing the way people consume content. Companies are looking for ways to create personalized experiences for their customers. Therefore, we will see greater focus on lifestyle features and niche projects, such as those designed specifically for mobile user experience or commerce platforms.

What is the Importance of Web Design for Business?

Web design is one of the most important aspects for the success of a business. Whether it is an e-commerce website or a blog, a website can help your business grow and gain more customers.

1) A web presence makes your company easier to find online and in search engines

A web presence is one of the most important aspects of company marketing. With a web presence, it is easier for visitors to find your company and stay up to speed with current events and offerings.

2) It helps create customer trust because people feel they know about your products or services.

When you create a blog post, it’s about creating an opportunity for people to connect with your company. It’s about creating trust. Your message should be clear and concise so that readers know exactly what you’re getting at. With the help of AI writing assistants, this is easier than ever before because they can write well-thought out content in no time.

3) Websites provide information about your company and what you do that can’t be done offline

Websites are the best form of marketing. They provide information about your company and what you do that can’t be done offline. The website is a company’s storefront where customers can find out all the information they need to know about a company before making a purchase or signing up for a service. With a website, companies have access to their own marketing materials 24/7.

4) They offer opportunities to communicate with your customers in real time.

Chatbots are one example of AI that is currently affecting the way businesses communicate with their customers. Chatbots can converse in natural language and answer questions about products, services, and other content on a company’s website. We can use it not just for B2C but also for B2B communications.

What are the Most Popular Trends in Web Design in 2021?

What do you think are the most popular trends in web design today? Designers are all focusing on simplifying their users’ experience. There’s a lot less distraction and clutter on websites, which makes it easier for them to deliver their message. There are three fundamental things to focus on.

First, your site should be responsive so that they can view it on any device. A responsive website is one that responds to the size of the screen it is being viewed on. For example, a website will be laid out in an orderly fashion on a computer screen, but may appear jumbled when viewed on a phone. A responsive site automatically adjusts and reorganizes its elements depending on what size screen they are on.

Second, you want to use fonts that are readable across different platforms and devices.

Choosing the right font can be a challenge for some people. They often have to test the font on their specific device and then tweak it until it looks just right. The problem with this process is that fonts don’t always show up the same across different devices and platforms. This can cause frustration and problems with communicating your message clearly to your audience.

Third, you want to have an easy-to-navigate menu system with fewer buttons being clicked by your visitors for better user experience.

This is an important factor for website design. If your site navigation is difficult, visitors will leave and never return. With a better menu system, you will make your site simple and easy-to-navigate for visitors.

The navigation of your website is crucial to the user experience. A poorly designed navigation system makes it difficult for visitors to find what they are looking for. Poor navigation can lead to a high bounce rate and lost traffic. Designers must ensure that their menus are simple and easy-to-find with a clear hierarchy of information.

How to Choose an Online Marketing Agency That’s Right For You?

Before you decide to work with a marketing agency, make sure you know what kind of agency will be an excellent match. There are many kinds of marketers for different needs.

The marketing industry has grown over the past few years. Marketing agencies can be broken up into three distinct categories: creative, performance-based, and strategy based.

Creative agencies work on branding, visuals, and other creative services that will catch your attention.

Developing a strong and memorable brand is the key to success. The creative agency does that while also creating visually appealing designs, logos, and marketing materials.

Performance-based agencies promote your company or product by reaching out to your target audience with ads and other forms of marketing.

Performance-based agencies are best for companies or products that are not ready to sell. These agencies will promote your company or product by reaching out with ads and other forms of marketing. It is important to know the target audience before you decide which agency is best for your needs.

Strategy-based agencies are shifting their focus to include digital strategy, content strategy, social media strategy, analytics, etc.

In a world where digital consumption is skyrocketing, marketers need to be strategic with how they spend their time. This means investing in the right strategy and the right talent to work on it.

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Ways to accelerate your digital transformation Mon, 16 Aug 2021 12:29:56 +0000

Ways to accelerate your digital transformation

ways to accelerate your digital transformation

Alt-tag: Laptop showing a gear undergoing digital transformation.

Technology is constantly evolving, and businesses sometimes struggle to keep up. At least that’s how things used to work up until a year ago. The new digital marketplace seems to have been propped up by the coronavirus pandemic. Now, companies are racing to achieve faster migration to fully digital services in order to deliver a satisfying customer experience. Join us as we dive into ways to accelerate your digital transformation.

The importance of digital transformation

Organizations are facing a challenge brought on by COVID-19. The struggle to stay relevant in a growing online-only marketplace has caught many businesses off guard. Some thought they had time to assess the developing tech trends and adapt to new technologies at their own pace. However, reality set in, showing us that customers have quickly shifted to digital services. Basically, people are spending more time at home, choosing to minimize unnecessary contact. Those same customers are expecting flawless service, and their choices are abundant as companies race to meet the growing demand. Migrating from an analog to a digital business model was always the smart thing, but now it has also become an imperative. If you don’t find good ways to accelerate your digital transformation, you will soon be left without any customers.

Old ways of adopting technology simply do not work anymore. Businesses are forced to reach customers exclusively through digital channels. This requires a systematic change in how we approach marketing, lead generation, and customer relations.

Assess what you have right now

Blindly jumping on any new trend that comes by can lead to chaos and confusion for your employees. Adopting something just because the competition is doing it will cause your business to come to a screeching halt. Unless you plan and prepare for the changes, that is.

Carefully determine what your current system can support. Do you already have software or staff that can help with the digital transformation? You will most probably need external help, but try to determine what kind of third-party assets your company needs. Feel free to contact us if you have any questions or want to work with our team.

Of course, the end goal for your company should be to stabilize and fully embrace digitalization. Try to minimize your dependence on third parties and IT support by fully embracing content creation yourself. After you set up the needed systems – you and your employees should be capable of using them without much outside assistance.

Time the changes carefully

Even if changes to your company structure are long overdue, biting off too much at once can prove to be counterproductive. Surely, you want to accelerate your digital transformation and compete with other businesses for the online market. However, you could lose a lot of time in adapting and training. While you’re still figuring out how to adjust to the changes, your day-to-day business operations can come to a standstill.

Create a digital growth strategy and a plan regarding adopting new procedures and technologies. Adhere to the strategy you have set out, and don’t do things on the fly. It might also be a good idea to spread out some of the changes, so they don’t wear your company down. Most importantly, be upfront with your employees. Stress the importance of the changes you are making. Have them join you in a company-wide sweeping effort that has to involve everyone. Make change and growth the new company culture. You can even take on new hires who are already accustomed to the digital space you plan to occupy.

Overlap with the old system

Take a look at how you are currently doing business. Be objective and see what works and what doesn’t. Digital transformation can be an excellent opportunity to make changes from the ground up, but remember that you don’t have to change everything. Even when you are making foundational changes, aim to make them intuitive for your employees as well as your users. It’s perfectly fine to keep things familiar wherever you can. Above all, you need to keep in mind that you are building systems for your own business. There is no need to make a one-to-one copy of what someone else is doing.

Ensure you train employees for the new software

Whatever digital technology you plan to adopt, you will need to help your employees get trained and fully put it to use. Some companies already have brilliant software solutions at their fingertips which they are failing to fully utilize. For example, Customer Relationship Management software is a standout, but it will not give you the results you expect unless you push for company-wide adoption. Do your best to familiarize employees with the new software and ensure everyone understands how important it is. Always choose adaptable solutions that can evolve with your employees’ skills and the needs of your company.

Use data to see what works

Any decisions you make need to be based on first-party data, not on gut instinct. Trust the numbers and get hard data whenever possible. Even Google states the importance of trusting first-party data in marketing as a way to accelerate your digital transformation. Don’t be scared to give up on things that don’t work, regardless if it’s the new changes you have implemented or old ways of doing things. Do your best to make things work, but swallow your pride and concede when things just aren’t working. Use data to drive innovation and always get feedback from employees and customers.

To summarize

If you feel you’re behind in the tech race, you might be looking for ways to accelerate your digital transformation. Be mindful to make the right decisions for the right reasons. Don’t spend your budget on state-of-the-art software only for your employees to ignore it. Find a solution that is a perfect fit for your business and evolve to make the most out of it. With the right approach, you won’t need to copy what others are doing, and you can become a trendsetter instead.

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How to create a successful WordPress content marketing strategy? Sun, 18 Jul 2021 18:46:10 +0000

How to create a successful WordPress content marketing strategy?

Letter cubes on a white surface that spell out “WordPress”.

Building a robust, efficient content marketing strategy can be the lifeblood of long-term success. But it is a very broad, often discouraging endeavor, from improving your website to facilitate it to monitoring results. Fortunately, WordPress offers an array of assets that can augment it, solidifying its prominence as the world’s leading CMS. Thus, let us explore how to create a successful WordPress content marketing strategy from the ground up.

Creating a successful WordPress content marketing strategy

Initially, all content marketing strategies require thorough planning and careful execution, be they WordPress-based or otherwise. However, basic steps aside, content marketing strategies will inevitably vary depending on your goals, means, and needs. Thus, while we’ll go through the process, we’ll focus more strongly on creating a successful WordPress content marketing strategy specifically.

Its basic power aside, WordPress boasts tremendous flexibility due to its massive plugin library. Within it are many gems that can augment various aspects of your strategy, so we’ll be delving into notable ones at appropriate steps.

#1 Set your goals and KPIs

First and foremost, a successful content marketing strategy begins with proper planning. To do so, you may begin with two key steps; setting your goals and establishing your Key Performance Indicators (KPIs).

1. Setting S.M.A.R.T. goals

Typical as this timeless suggestion may be, your goals need to be S.M.A.R.T. from the start. This will help ensure more solid, realistic goals, and easier monitoring over time. The acronym stands for the following:

  • Define your goals as clearly as possible, using specific desired end results like “5% increased conversion rates”.
  • Keep your goals distinctly measurable through tangible KPIs.
  • Ensure your goals are achievable within your current framework of operations.
  • Keep your goals realistic as regards your market position and resources.
  • Set specific deadlines for your goals.

2. Establishing KPIs

All of the above will allow you to have solid KPIs to measure success, as opposed to hunches and feelings. KPIs will vary based on your exact campaign goals, but may include:

  • New inbound leads
  • Average order value
  • Conversion rates

WordPress may not help you just yet, as the planning stage is deeply unique to your business. It will, however, help create a successful WordPress content marketing strategy in all subsequent steps.

#2 Identify your audience and optimal content channels

The next step is identifying your audiences and their channels of choice. Here, such software as Customer Relationship Management (CRM) will help acquire audience insights for you to build audience and buyer personas, and in turn, engage in customer journey mapping. These practices will help you understand who your audiences are, how they make purchase decisions, and how to reach them effectively.

Google Analytics

In this regard, WordPress offers tremendous options as regards Google Analytics (GA) integrations.

You may, of course, integrate GA into WordPress without plugins, if you’re technically inclined. Monster Insights, whose related plugin we’ll discuss below, offers an excellent tutorial on this process. However, plugins are much easier to use and often come with additional functionalities. As such, you may consider such plugins as the following:

  • Monster Insights’ Google Analytics Dashboard.One of the most popular plugins of its type, it currently has over 3 million active installations. Basic GA integration aside, it also offers such features as enhanced eCommerce tracking and lead source tracking.
  • ExactMetrics’ Google Analytics Dashboard.Another popular GA plugin, this one currently has over 1 million active installations. Its primary function aside, it also offers such features as form conversion tracking and page-level insights.

#3 Decide on content types based on your resources

Having done so, you may then decide on content types you’re able to create. This choice will depend on your ability to produce quality content consistently, and your social media platforms of choice will likely be a factor. In this regard, audience insights and Search Engine Optimization (SEO) insights should also inform your final choice.


As SEO is an integral part of digital marketing, it cannot be absent from a successful WordPress content marketing strategy. Insights acquired through SEO will accurately inform you on which types of content your audiences value most. Moreover, a healthy SEO foundation will assist you with optimal content distribution, increasing your search engine visibility.

WordPress itself offers notable SEO functionalities, which is a great starting point. Should you be hosting your website on, you will have the Jetpack plugin by default which does so too. However, should these not suffice, you may consider such SEO plugins as the following:

  • Yoast SEO.One of the most popular WordPress plugins to date, Yoast SEO has over 5 million active installations. It offers a slew of SEO functionalities, from title and meta description templating to automated XML sitemaps.
  • All in One SEO(AIOSEO). Another popular and powerful SEO plugin, AIOSEO has over 2 million active installations and has been endorsed by such marketers as Neil Patel. Basic SEO aside, it offers automatic image SEO, local SEO tools, and a Robots.txt editor.

#4 Create content and distribute it consistently

The next step is, of course, creating your content and distributing it. Here, you may begin creating your content, whether in-house, outsourcing it, or a mix of both. Of course, content creation will depend on your established goals, audiences, and content types within your means. However, a successful WordPress content marketing strategy also hinges on distribution consistency, which is arguably as crucial as content quality.

Maintaining post consistency

Given the sheer power of social media marketing, your content marketing strategy will likely delve into it. Fortunately, many WordPress plugins can facilitate effective social media marketing plans, ensuring consistency. Consider such notable choices as:

  • This plugin enables automated social media posting and post scheduling. It is compatible with most large platforms, including Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google My Business. Finally, it is also WooCommerce-compatible.
  • Editorial Calendar.This plugin does not focus on social media directly, but instead offers post-scheduling capabilities. These go beyond WordPress’s inherent capabilities, helping you manage posts from different authors and other editorial tasks. It also offers a nifty draft drawer for more post control.

#5 Monitor your strategy and readjust accordingly

Finally, as with all marketing endeavors, you should constantly monitor your WordPress content marketing strategy. In doing so, you may reveal oversights, inconsistencies, and underperformances, and rectify them early. For this step, you may use such analytics tools as the aforementioned within WordPress itself. Outside of WordPress, you may also use prominent analytics tools like Buzzsumo, SEMrush, and more.

Detecting stolen content

As regards monitoring content, however, you should always strive to detect stolen content. Fortunately, WordPress offers many options to manage content and prevent plagiarism, and for good reason. Not only does content theft allow others to benefit from your labor, but it may also incur penalties to you. Thus, consider such plugins as the following to detect stolen content:

  • DMCA Protection Badge.This plugin offers an excellent way to enforce DMCA guidelines on your content by applying badges to pages. The DMCA site’s dashboard then offers an overview of your protected pages, from where you can also issue takedowns.
  • Secure Copy Content Protection and Content Locking.This plugin offers the simple, yet effective function of disabling content selection and copy-paste functions on your pages. This includes right-clicks and keyboard shortcuts, as well as disabling inspection elements.

Such plugins aside, you may also use other tools for this purpose. Such tools may include Grammarly and Copyscape, among others.


To summarize, a successful WordPress content marketing strategy hinges on effective planning, thorough research, consistency, and content security. Its basic functionalities aside, WordPress offers a plethora of plugins that can assist you every step of the way. What’s more, many among them synergize perfectly with popular third-party tools, enabling a seamless implementation and a streamlined workflow.

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Quick Guide to Improving Your Website Wed, 09 Jun 2021 14:05:18 +0000

Quick Guide to Improving Your Website

Small business owners are always looking for solutions to help them grow their business, and one possible solution is a well-designed website. Here are some quick tips for improving your small business’s website design:

1. Make the site mobile-friendly


Mobile-friendly websites are becoming more and more popular as the world goes mobile. This is because mobile devices have changed the way people search for information. The average person now spends over 4 hours a day on their phone. They are on their phone for entertainment, work, and personal relationships.

As a result, companies are going to need to make sure that they have mobile-friendly websites in order to stay competitive. There has been an increase in the number of people who abandon a website if it isn’t mobile-friendly. This means that companies need to be able to provide what people are looking for regardless of the device they’re using at the time.

Mobile devices will continue to change how we work and live so it is important for companies to keep up with this new trend or risk

2. Keep it simple and easy to read

The web is a noisy place. There are so many different and competing for your attention. Your website needs to stand out among all the noise and make sure that the visitor knows what you offer, how they can reach you and what they need to do next.

The key to successful web design is simplicity and clarity. Keep your website simple, clean, organized and easy to read – don’t overcomplicate it with too much text or too many distractions from your message.

It is important to make navigation as easy as possible for visitors. So you want to create a page or an article that guides them on how to get around your website. It can also be helpful if you have sub-categories of articles which are all relevant and related to one another. It makes it easier for visitors if they know what they are looking for before they even get onto the website.

3. Define your site’s purpose and strategy

In order to build a successful website, it is essential to define its purpose and strategy. By doing so, you can be sure that your site is not only relevant for its target audience but also delivers the right content.

Areas of focus:

  • Content strategy – What types of content are you considering publishing?, how often will you publish it, in what formats?

  • Expertise strategy – who will be your expert on the site and what expertise do they have?

  • Audience interaction strategy – where will people come into contact with your content and how often?

  • Interface design strategy – how should the interface look and feel?

  • User experience and design strategy – what are people’s first impressions when they visit your site?

4. Decide on branding

Branding is one of the most important things when you’re launching a business. It’s not just about having a logo on your website, or some other printed materials. It’s about how you present yourself to customers and stakeholders, so they can recognize you and what you do. Your branding reflects your company culture, values and character.

It is important to focus on developing your brand identity early in the process because it will guide everything else that follows. The most successful brands are ones who have established their identity from the very beginning and have built upon it over time.

5. Create with SEO in Mind

In order to attract the most number of customers, a business must have a website which is appealing and easy to use. This is where SEO comes in. Search engine optimization (SEO) allows you to better your chances of being found online by making your website easy for search engines to find.

Search engine optimization is not a complicated process, but it may take some time before results are seen. It takes about six months for the results from SEO work to really show up on search engine results pages, so it’s important that you stick with it for at least six months before giving up or moving on to something else.

It’s also important that you stay aware of updates and changes in the environment – either in the way that search engines work or the way people use

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7 worst digital marketing fails of all time Thu, 20 May 2021 14:51:45 +0000

7 worst digital marketing fails of all time

Marketing was never easy, but in the current era, it’s more challenging than ever. Consumers have become more sophisticated and more sensitive at the same time. For this reason, even a simple marketing campaign can cause plenty of problems. The internet only made things more complicated, as the exposure that comes with it is giant. Lots of eyes are following everything at all times, so you’ve got to be careful about what you post. To help you stay out of trouble, we thought it would be a good idea to look at some of the worst digital marketing fails of all time.

There are lots of examples when companies regretted sending out a tweet or posting a video. Some of them destroyed company images, lowered stock prices, and even caused public outrages. Let’s look at these and talk about why and how they happened. You’ll get some takeaways and learn how to use pay-per-click to help grow your business instead of ruining it.

H&M Coolest Monkey Hoodie

As we already mentioned, nothing gets unnoticed on the internet, and this campaign is proof of that. In 2018, H&M’s UK website put out a picture of a green kid’s hoodie that reads Coolest Monkey in The Jungle. And that all sounds cute until you realize that they used a black child as the model.

The internet quickly noticed, the picture went viral, and people blamed the company for casual racism. The problem was that they used white kids for promoting other similar hoodies.

Of course, H&M quickly took the picture off the website, but it was too late. Lots of people said they’ll boycott the brand. On top of that, they lost the Weeknd as one of their major celebrity endorsers. This all could’ve been prevented if only the team responsible for photography and ad campaigns was a bit more careful.

Even a clothing giant like H&M can make mistakes with their marketing.

A woman walking with a phone and thinking about the worst digital marketing fails of all time.

Burger King’s Smartphone Campaign


What started as a great B2B marketing idea finished in disaster for Burger King. The idea was for the campaign to run on smart devices. And when activated, it would read a list of burger ingredients posted on Wikipedia. It’s a great collaboration idea as we all know that a marketing plan that focuses on other businesses can do wonders for a company.

However, hackers didn’t take long to alter the Wikipedia post and include some ingredients like cyanide in the list. Obviously, this was a significant problem, and the company pulled the campaign.

Although unfortunate, we all can learn that you can never neglect the power of trolls or even the envy of rival companies when doing something innovative. 

NYPD Hashtag Mayhem

Hashtags are a powerful tool, but they also can be dangerous if you’re not careful with them. And the New York Police Department social media team learned that the hard way. 

They decided to use the hashtag #myNYPD to encourage people to take pictures with police officers and share them on social media. However, it didn’t go the way they hoped. 

The internet quickly caught on the opportunity to mock the police. People posted pictures of police brutality with the hashtag underneath. So, what was supposed to be a positive campaign, turned into the exact opposite. 

Four knives forming a hashtag.

Your own hashtags can cut you like a knife if you’re not careful with them.

9/11 Video


Videos are one of the most often used tools for digital marketing today. It’s enough saying that if you want to create an effective social media marketing plan, you can’t do without them. And the next example we want to talk about is truly one of the worst digital marketing fails of all time because it exploits the 9/11 tragedy.

A Texas-based mattress company called Miracle Mattress posted a video in which a woman buys a twin price mattress to remember 9/11. The idea was terrible, and it was perceived as such. In fact, it was so bad that they had to close the store down.

When creating a picture or video ad, it’s never a good idea to exploit a tragedy. And that should be clear to all the marketers out there.

Kendall Jenner Pepsi Ad


Advertisements come under fire more often these days because they run on YouTube and Facebook. In 2017, Pepsi made an ad with the reality star and model Kendall Jenner that was quite controversial. On the surface, it looks entirely typical. However, the underlying message was off, and you’ll see why.

The ad starts with a standoff between police and Black Lives Matter protesters. Then, Kendall comes and makes everything okay by offering a Pepsi can to a police officer. We don’t have to explain why there was a lot of criticism going towards it and why it was even ridiculed on talk shows.

Pepsi pulled it off, and later that year, the president of the company resigned. So, don’t tap into serious social issues if you’re not selling a product that really can help with solving them. You’ll only come out as opportunist and insensitive. And that isn’t something you want.

Dove’s Transformation

Dove also managed to upset a lot of people with a single Facebook post. For many years, they had a campaign called Real Beauty, and in it, they showed real women. However, in 2017, they posted a picture that made them look like they’re promoting racism.

It was a four-part picture. Three parts of it were showing a black girl taking off her shirt, but in the last one, she was white. No matter how you look at it, it only can come off as racist

The company claimed that the idea was to show the diversity of beauty. However, no one besides them saw it that way. As a marketer, you need to think about the implications of an image, and you can’t neglect the obvious. 

Different color crayon pencils.

There are many ways of showing diversity without making one of the worst digital marketing fails of all time.

Sears Non-existing Marketing


Sears filed for bankruptcy in 2018, and since then, they have been closing more and more stores. Although there are many reasons why they failed, two of them are very relevant to marketing.

Firstly, they cut off their marketing budget completely to prevent losses. This was a terrible idea, but they didn’t stop there. They also created a program called Shop Your Way. In it, customers who are subscribed get points for shopping that they can use as coupons. However, customers don’t want to be tied down, and if you understand how people make purchase decisions, you know this.

It would be a lot better idea if they just offered no strings attached coupons. Their way of doing it came off as possessive, and because of that, they managed to be one of the examples of the worst digital marketing fails of all time.

Meta description: Find out what are the 7 worst digital marketing fails of all time. We explain everything from the idea to how they impacted the companies.

1. A chatbot can function as your 24/7 customer support agent that can answer customers inquires, suggest answers, and collect information. It doesn’t get tiring, it doesn‘t clock out after a long day, it is an ever vigilant worker. Many bot creator programs like or come equipped with human Passover technology, meaning any time a human can take over the conversation. This means that your customer support force can be a hybrid support model, cutting down the need for human interaction.

2. People are more comfortable chatting via text than on the phone. Not to say that a bot can’t become voice empowered, but most are text-based atm. You can easily integrate most chatbots to your existing contact channels with little to no tinkering, making the implementation easy.

3. Chatbots can go from simple to sophisticated, by using a dataset and by training bots it can become more interactive and answer more questions in an almost human manner. Through the use of APIs, your bot will pull data from outside sources making it exceptionally powerful.

4. As the designer you have full control over what you bot says, their tone, it‘s personality, and how it interacts with users. A well-designed bot is almost equal to interacting with a human. Using programs like you can use NLP or Natural Language Processing to make your bot answer a variety of questions and learn from them.

5. Chatbots have a high open rate compared to other communication avenues such as email. They encourage the users to engage, by presenting them with various options to progress. This is highly important as digital users expect a quick response to their questions or inquiries vs communicating through email where the typical response time is 24 plus hours.

6. One word, Cost. Imagine having an EA for appointment setting or an endlessly tired support agent, both positions would cost money. If your fully digital you are taking inquiries even in your sleep, are you using someone to take inquiries and answer questions during this time?

7. Chatbots cost less than developing an app. If you plan on developing an app, you will find the expensive will mount up quickly. Like stated earlier chatbots can go from simple to complex, depending on your needs a well-developed bot can replace your need for an app

8. Bots don’t have to be downloaded, they live in the cloud. Users don‘t have to wait, as soon as they click the “get started” button they are interacting.

If you’re still not convinced about why an automated chatbot is a business need, then consider the market growth. GM insights stated, “Chatbot Market size was estimated to be over USD 250 million in 2017 and anticipated to grow at a CAGR of over 31% from 2018 to 2024.” Chatbots are a growing trend and with more use in the future, become an early adopter of the technology that will become a norm.


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5 Ways to Use Google My Business to Get More Customers Fri, 23 Apr 2021 13:57:05 +0000

5 Ways to Use Google My Business to Get More Customers

Depending on your business size, industry, and other unique factors, there are many marketing strategies to consider. From such practices as Search Engine Optimization (SEO) to Pay-Per-Click (PPC) campaigns, there are many areas to focus one’s efforts. Nonetheless, all of these practices share a common final goal; to attract customers, secure conversions, and increase sales. One such asset that many businesses still overlook, despite its potential to attract customers, is Google My Business (GMB). This invaluable asset can both have standalone benefits and enhance other strategies, like refining local SEO. Thus, we’ll devote this article to exploring 5 ways to use Google My Business to get more customers.

What is Google My Business?

First and foremost, let us briefly define what GMB is.

GMB is a free business listing that Google offers. Like other such listings, it allows businesses, from single-location to multi-location businesses and franchises, to share crucial information like:

  • NAP; Name, Address, and Phone number
  • Opening and closing hours
  • Exact map location

Furthermore, as it also functions as a content platform, it allows businesses to engage with customers in many ways, like:

  • Time-sensitive posts and promotions
  • Visual content, such as images and videos
  • FAQs and customer reviews

Finally, GMB’s listings offer the distinct advantage of being accessible in Google’s app ecosystem, including:

  • Google Search knowledge panels
  • Google Maps
  • Local finder

Thus, GMB offers the traditional benefits of business listings, as well as distinct benefits. 

Why is Google My Business so useful?

Now, the benefits of GMB should be reasonably straightforward. However, let us briefly touch on its usefulness.

In essence, GMB provides a sizeable digital presence for any business, and it practically provides an additional funnel entry point. Furthermore, the engagement it incites, between reviews and 2-way communication, sends search engines optimal social signals that enhance SEO. Finally, perhaps most significantly, it informs Search Engine Results Pages (SERPs) rankings for local searches, as it affects local SEO. In the age of smart devices, consider the significance of the latter alone in light of the findings SearchEngineJournal reports:

  • 50 percent of people who did a local search on their phone went to a physical store within one day
  • 50 percent of searchers on their mobile phones who conduct local searches are looking for things like a local business address
  • 78 percent of local-based searches on a mobile device end in purchases being made offline

These, and others, should make it abundantly clear; GMB can promote growth by leaps and bounds. What’s more, digitally-minded businesses can speed up the development by using CRM and other business software for maximum benefits. 

Ways to use Google My Business to get more customers

With the above context in mind, let us now explore the 5 most prominent ways to use Google My Business to get more customers. 

#1 Provide consistent NAP information and get on the map

First and foremost, GMB serves as an ideal place for customers to discover your business. The research cited above notes; “50 percent of […] local searches are looking for things like a local business address”. Thus, to get more customers, you’ll want to provide your NAP information for each individual location.

As you do, you should consider some key factors:

  1. Remain consistent. Your NAP information should be identical across listings, websites, and other sources. Inconsistencies can confuse and dismay customers.
  2. Update information. Information naturally changes all the time, due to rebranding, relocations, and other factors. Outdated information can also cost you.
  3. Provide your NAP in HTML text form. Search engines can’t crawl logos and images, but they can crawl HTML text.

#2 Solidify your online presence

Next, you should use GMB to solidify your online presence as you would with any social media marketing campaign. While the two are not identical, they overlap in significant ways.

Here, consider how GMB can expand your digital reach:

  • Increase local visibility through Google Maps and locally valuable content
  • Incite engagement through responses to comments, questions, and reviews
  • Add a link to your website so that your GMB listing serves as a landing page

These practices arguably require their own entries, but the core principle is the same. Consider how GMB can expand your digital presence, from using valuable keywords to boosting your SERPs rankings.

#3 Solicit customer reviews

The practice of soliciting customer reviews specifically deserves your attention. SEO benefits aside, this simply boils down to how people make purchasing decisions.

For many, customer reviews offer a sincere view of another customer’s experience with a business or product. They provide social credit that no marketing jargon or self-promotion can match. Thus, reviews inform customer decisions. For impulsive purchases, they offer immediate visual reassurance. For expensive products and services, they offer valuable insights. Therefore, to get more customers, you should solicit customer reviews as often as possible.

#4 Enhance your local SEO

Similarly, GMB offers to enhance your local SEO. With the prevalence of local searches, this is one of the best ways to use Google My Business to get more customers.

Local SEO primarily concerns two types of searches:

  1. “Near me”; searches for specific businesses that explicitly ask for proximity
  2. Generic location keywords; keywords that specifically include your location

Thus, you can use your keyword research to determine valuable local keywords and build content around them. In doing so, you’ll enhance your local SEO and thus expand your outreach.

#5 Post engaging content on GMB and cross-post

Finally, as outlined above, GMB offers the option of sharing time-sensitive content. As with all content marketing strategies, engagement should be a primary concern here.

Thus, as you craft your GMB content, you’ll need to adhere to basic SEO principles like:

  • Mobile-friendliness
  • Visual content
  • Compelling copy

Next, you’ll need to focus on local and general value factors, like:

  • Local relevance
  • Informational, insightful content
  • Clear, visible Calls-to-Action (CTAs)

Finally, your engaging content doesn’t need to be confined to GMB alone. If your content offers value elsewhere, too, cross-post it to maximize engagement potential.


In conclusion, there are many ways GMB can help businesses expand their outreach, get more customers, and thrive. We hope these ways to use it effectively help you do the same.

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