Building a robust, efficient content marketing strategy can be the lifeblood of long-term success. But it is a very broad, often discouraging endeavor, from improving your website to facilitate it to monitoring results. Fortunately, WordPress offers an array of assets that can augment it, solidifying its prominence as the world’s leading CMS. Thus, let us explore how to create a successful WordPress content marketing strategy from the ground up.
Initially, all content marketing strategies require thorough planning and careful execution, be they WordPress-based or otherwise. However, basic steps aside, content marketing strategies will inevitably vary depending on your goals, means, and needs. Thus, while we’ll go through the process, we’ll focus more strongly on creating a successful WordPress content marketing strategy specifically.
Its basic power aside, WordPress boasts tremendous flexibility due to its massive plugin library. Within it are many gems that can augment various aspects of your strategy, so we’ll be delving into notable ones at appropriate steps.
First and foremost, a successful content marketing strategy begins with proper planning. To do so, you may begin with two key steps; setting your goals and establishing your Key Performance Indicators (KPIs).
Typical as this timeless suggestion may be, your goals need to be S.M.A.R.T. from the start. This will help ensure more solid, realistic goals, and easier monitoring over time. The acronym stands for the following:
All of the above will allow you to have solid KPIs to measure success, as opposed to hunches and feelings. KPIs will vary based on your exact campaign goals, but may include:
WordPress may not help you just yet, as the planning stage is deeply unique to your business. It will, however, help create a successful WordPress content marketing strategy in all subsequent steps.
The next step is identifying your audiences and their channels of choice. Here, such software as Customer Relationship Management (CRM) will help acquire audience insights for you to build audience and buyer personas, and in turn, engage in customer journey mapping. These practices will help you understand who your audiences are, how they make purchase decisions, and how to reach them effectively.
In this regard, WordPress offers tremendous options as regards Google Analytics (GA) integrations.
You may, of course, integrate GA into WordPress without plugins, if you’re technically inclined. Monster Insights, whose related plugin we’ll discuss below, offers an excellent tutorial on this process. However, plugins are much easier to use and often come with additional functionalities. As such, you may consider such plugins as the following:
Having done so, you may then decide on content types you’re able to create. This choice will depend on your ability to produce quality content consistently, and your social media platforms of choice will likely be a factor. In this regard, audience insights and Search Engine Optimization (SEO) insights should also inform your final choice.
As SEO is an integral part of digital marketing, it cannot be absent from a successful WordPress content marketing strategy. Insights acquired through SEO will accurately inform you on which types of content your audiences value most. Moreover, a healthy SEO foundation will assist you with optimal content distribution, increasing your search engine visibility.
WordPress itself offers notable SEO functionalities, which is a great starting point. Should you be hosting your website on WordPress.com, you will have the Jetpack plugin by default which does so too. However, should these not suffice, you may consider such SEO plugins as the following:
The next step is, of course, creating your content and distributing it. Here, you may begin creating your content, whether in-house, outsourcing it, or a mix of both. Of course, content creation will depend on your established goals, audiences, and content types within your means. However, a successful WordPress content marketing strategy also hinges on distribution consistency, which is arguably as crucial as content quality.
Given the sheer power of social media marketing, your content marketing strategy will likely delve into it. Fortunately, many WordPress plugins can facilitate effective social media marketing plans, ensuring consistency. Consider such notable choices as:
Finally, as with all marketing endeavors, you should constantly monitor your WordPress content marketing strategy. In doing so, you may reveal oversights, inconsistencies, and underperformances, and rectify them early. For this step, you may use such analytics tools as the aforementioned within WordPress itself. Outside of WordPress, you may also use prominent analytics tools like Buzzsumo, SEMrush, and more.
As regards monitoring content, however, you should always strive to detect stolen content. Fortunately, WordPress offers many options to manage content and prevent plagiarism, and for good reason. Not only does content theft allow others to benefit from your labor, but it may also incur penalties to you. Thus, consider such plugins as the following to detect stolen content:
Such plugins aside, you may also use other tools for this purpose. Such tools may include Grammarly and Copyscape, among others.
To summarize, a successful WordPress content marketing strategy hinges on effective planning, thorough research, consistency, and content security. Its basic functionalities aside, WordPress offers a plethora of plugins that can assist you every step of the way. What’s more, many among them synergize perfectly with popular third-party tools, enabling a seamless implementation and a streamlined workflow.
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