Ready to create your marketing funnel?
One of the keys to ensuring your business sales continues to grow and continues to be efficient is by creating a digital marketing funnel. It is the process involved in converting your visitors into customers.
You guide them through the entire journey, from increasing their awareness of your business, all the way to when they are ready to make a purchase. If you are wondering where to start or what to do, you’ve come to the right place. Here is a step-by-step guide, which will help you create the ultimate digital marketing funnel:
Every digital marketing funnel consists of three main stages – top, middle, and bottom. The top portion focuses on creating content to educate or engage with the visitors. In the middle stage, your goal is to convert these people into leads. The last stage in the marketing funnel is to get your prospects to invest in your products and services. Keep in mind, it isn’t necessary to opt for a top to bottom approach.
Instead, choose a stage depending on where your business is at the moment. For instance, if you aren’t generating enough sales, you need to start from the top, before working your way down. Supposing your business already has a pool of customers, focusing on the bottom portion of the web marketing funnel will help increase your revenue.
Depending on which stage you choose, you need to implement tactics to achieve your goals. If it is to increase awareness of your brand among consumers (top portion of marketing funnel), there are several strategies you can use. Through social media marketing, you can grow an audience. Search engine optimization (SEO) is one of the best marketing strategy, as it allows you to boost your website’s visibility on search engines.
In the middle stage, as your focus is on increasing business leads and nurturing them, delivering the right content will help reach your targets. You can create an e-book or PDF, host a webinar, and provide demos. Use email marketing, ask users to fill forms, and remarket to potential prospects, to distribute your content.
For the final stage, upselling, using scarcity to increase demand for your products and services, and presales before launch are core elements. They help you create the best marketing strategy.
When you know which strategies you want to use as part of the marketing funnel stages, the next step is to create content. This allows you to assess if the tactics you selected work well for your business. It isn’t necessary to have content for a year, for your tactics to be successful. Focus on what you identify as essential and work on them.
Always keep in mind, the content you create should be beneficial for your customers. Only focusing on sales isn’t a good practice, as you may miss out on plenty of opportunities to convert leads into customers.
As a business, it is your responsibility to move visitors through the marketing funnel stages to generate revenue. The best marketing strategy to go about this is to find ways you can connect each stage, ensuring they are most likely invest your business when they are ready to buy.
If you have a newsletter to get more traffic and live Q&A sessions for increasing leads, combining the two can help you out. For instance, you can have a call-to-action (CTA) at the end of the newsletter, inviting readers to join the online session.
When you have your marketing funnel stages in place, you need to see how effective it is in helping your business grow. Tracking the right metrics, such as bounce rate, conversion rate, click-through rates, and sessions, will give you deep insight into your strategies.
The right strategies of digital marketing can set your business for success, as it will help you grow and become a dominant market player. Create one for your company, implement it, record performance, and optimize to create the best marketing strategy. Over time, it will make significant improvements in your metrics, ensuring your business can close deals effectively!
"Advertising doesn't work the same way digitally, it‘s passive, hyper-targeted, preference-based and intelligent reaching you sometimes without you even knowing it."
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